Innovation really does come in all forms.
We laugh, we make fun of and yet secretly we wish we came up with it! I was recently having lunch with some friends, one of which was bragging about his “man purse” or “satchel” as he tried to convince me. Then, the very next morning I found this article titled, 2010 – Year of The Man Purse. Seriously!
As many of your know, I speak a lot about finding innovation in the obvious. About stopping the search for the Atlantis of innovation – not only is it not relevant in today’s world, but it doesn’t exist.
Well, the article above got me thinking about all the recent products that are almost a “duh”. It’s as if they are so obvious that most of us didn’t see the opportunity or idea until someone else showed us its brilliance.
Here are my top 5 favorite products with a “duh” attached. Try not to laugh too much, they’ve sold millions.
On a side note, I would love to hear your “duh” innovations. What’s out there that is obvious and brilliant all at the same time.
1) Snuggie: Perfect, take a blanket and put some holes in it. Simple and comfortable. Be honest, you want one too.
2) Raz Pacifier: Of course, a pacifier that shuts when it falls on the floor, every parent’s biggest problem. No more crying babies because dog hair has covered their favorite soothing friend.
3) iPhone apps: The iPhone and everything that goes with it gets a lot of hype. I think the apps whether it’s a recipe finder or drawing application are the most user-friendly technology out there. Clearly we should be searching the web this way!
4) Magic Bullet: How did we ever live without mini-blenders? Grind coffee, make omelets or mix the perfect margarita. It can do anything, fit in any cabinet and cleans easily in the dishwasher. Not sure it gets any better.
5) Twitter: Laugh, run away, think what you want, but the truth is that Twitter has become a powerhouse. It helps people connect, sparks innovation and probably most importantly fuels people’s need for 15 minutes of fame. It’s the last need that makes it so amazing.
While I can’t yet add the man purse, I do find it’s rise in popularity both amusing and awesome!
Dream big. Dream often. Laugh till it hurts.
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Tags: creative tools, imaginibbles, innovation, innovative products, magic bullet, obvious innovation, right brain exercises, right brain thinking, snuggie, tamara kleinberg
